UXShift Methodology

How UXShift works

Clear process, predictable deliveries. Strategy and execution integrated for founders and teams that need results.

The Double Diamond

The globally recognized method that guides every project in two movements: first discover the right problem, then build the right solution. No skipping steps — that's how we avoid rework and deliver what matters.

Diamond 1

Build the right thing

Diamond 2

Build the thing right

Diverge

Discover

We immerse in your context, market and users to see the real problem — not just the apparent symptoms.

Tools

In-depth interviewsMarket researchCompetitor analysisStakeholder mapDesk research

Converge

Define

We synthesize everything we discovered to focus on the problem that truly deserves solving — and define success.

Tools

PersonasUser journeyAffinity mapProblem definitionPrioritization matrix

Diverge

Develop

We explore many ideas and prototype quickly to test different paths before committing resources.

Tools

BrainstormingSketchingWireframesPrototypesDesign systemCo-creation

Converge

Deliver

We refine, test with real users and launch the solution that works — measuring results and iterating.

Tools

Usability testingA/B testingDesign handoffMetrics & analyticsContinuous iteration

Diverge — open the field

We explore as many possibilities as possible without judging too soon. The more paths on the table, the better the decision that follows.

Converge — close with focus

We decide and prioritize what has the most impact. Each diamond ends at a single point: a clear, defensible choice.

In practice

The Process

Four phases from brief to delivery — no rework, no surprises.

Briefing

We understand your business, goals, and what defines success.

Call 30–60min to align context
Benchmark and competitor analysis
Definition of scope and acceptance criteria

Proposal

Fixed scope, schedule and investment defined prior to any work.

Document with milestones and deliveries
Schedule with closed dates
Signed contract — zero cost surprise

Sprint

Execution in short cycles with partial deliveries for continuous review.

Weekly or biweekly deliveries
Access to staging environment per cycle
Max. 2 review rounds per delivery

Output

Final product with full handoff — files, documentation and support.

Handoff Figma or Git repository
Video Call Walkthrough
Post-delivery support for 30 days

Where to start

Every project starts with a diagnosis.

Products with traction rarely lose conversion due to lack of features — but due to invisible friction in the flow. The UXShift Diagnosis reveals exactly where that happens, with estimated revenue impact.

Step 1

Send your brief

Tell us about your product, the main challenge and your conversion goals.

Step 2

48h diagnosis

We map the 3 biggest friction points prioritized by business impact.

Step 3

Action report

Detailed recommendations with estimated impact and clear next steps.

Real result

Amecomex — Foreign Trade Training Platform

6 UX sessions15 modules338+ associates

View full case →

Ready for a product without surprises?

Send your brief and get a response in up to 24h. No strings attached — just a clear next step.

Send project brief

Prefer to talk first? Schedule 30min